We have not had a family celebration in 25 years without a Reuter's cake. Their buttercream icing is the lightest in town, melting in your mouth yet leaving no aftertaste whatsoever. Fillings in the cake are made from the freshest fruit. My wife will not eat a sandwich without a Reuter's roll, which has a crusty outside unlike the soft rolls you get at the supermarkets. If you get there early, and are lucky, buy a King's Tort, their version of a pound cake, but unlike any poundcake you have tasted. Their cookies are fantastic. Two more personal favorites are their Swedish flop and marshmallow horn. I recommendi ordering ahead, they might be out of what you want. I make a trek from Wheeling every month to stock up on their goodies. Their staff is friendly, and if you become a regular, will know what you want before you order.
Cons: Too popular - might have to wait