Popular is probably one of the oldest jewelry stores in the area. There's a good reason for that. it's great quality products, for reasonlable prices, in a comfortable setting.
Great staff, always ready to show you a wonderful collection of 22 and 24 carat yellow gold, white gold, diamond, precious stone, and pearl jewelry.
Their colletction seems to have the greatest range: from really old fashioned stuff your grandmother would probably buy, to pieces that a young, hip, 25 year old girl would like.
My personal favorite remains Nikita's