Bait and switch? Deception? All they care about is getting your money? You decide.\r
\r
I contacted Perry Ford/Mazda of Santa Barbara to help me buy a new F-250 King Ranch. They said they found my vehicle at another dealership and sent me a window sticker. The information on window stickers includes company codes and jargon. No where did the window sticker indicate that the truck was a King Ranch, so I emailed them several times to confirm the details of the truck. Their email replies were vague and confusing, but one reply in particular was: ""Yes, this is the truck you asked for."" When I asked to see a photo of the truck, they said they could not provide one because it was coming from another dealer. Unfortunately, I trusted their word and paid for the vehicle in order to drive it off the lot once it arrived at their dealership. When the vehicle arrived and it was not what I asked for, they tried to get me to pay them more money to have it painted to look like what I asked for. I refused to take possession of the vehicle, and told them I wanted my money back.\r
\r
Perry Ford fought for a month to keep my money. Every level of the organization pushed to make me take that truck. They threatened to deliver it to my house on a flat-bed truck. With no reconciliation in sight, I had to hire a lawyer for the first time in my life. \r
\r
My attorney reviewed the contracts and email exchanges I had with the dealership and quickly confirmed that I had a solid case and would likely win in arbitration (I had signed away my right to take them to court in the course of the sale). It was only after I made it clear that I was prepared to go into arbitration with Perry Ford that they began to negotiate with me. First they offered to buy the truck back as a ""trade-in,"" for significantly less money, though it had never been driven off the lot. Then they wanted to keep $3000 of my money in order to ""rectify the error."" Days before Perry Ford would have had to pay $3200 to begin arbitration, they agreed to give me my money back. Although relieved by the outcome, I was not reimbursed for the attorney fees. Furthermore, this was an extremely stressful experience for me.\r
\r
My biggest complaint is that it is clear at every stage of the negotiation that Perry Ford knew exactly the vehicle that I was asking for and still deceived me into paying for a different vehicle. This dishonesty is unethical to me, and I hope other consumers do not suffer the same fate.\r
Please check the reviews before you choose a dealership. There are several Ford dealerships in Ventura, Oxnard, and the valley with much better reviews who give much better (read: honest) service. Finally, always lay hands on the vehicle you intend to purchase before you pay for it. This is probably obvious to most people, but it wasn't to me. I thought I could trust my local dealership . . . .
more