I was in the Navy in '86, and was stationed at 32nd St. Naval Station. We had 12-hour shifts, and I stopped and bought a pound of coffee, freshly roasted and ground. When I walked in, the guys said, ""EWWWW! What's that stench?!"" And I said, ""Just wait. You'll love it!"" They said they'd never drink it, remember it was 1986, and when I brewed it, they drank the whole pound in one night. Yummy!