Ren of Ren's Mobile Service has truly gone beyond the call of duty. During the oil crisis we are currently facing, Ren has kept his prices FAR below and other station in the area, saying that he would rather reduce his profit and help people than to raise his prices. Thus far, Ren has been able to keep his prices far less than any other station around. He has received a lot of publicity for doing this, and always answers the question why in a humble, "just trying to help" manner. He has gone beyond the call of duty in serving the people of this town.