Mostly because McGrath's will make them wear a gigantic wooden fish hat on their heads (who doesn't want to see that?) and give them free ice cream, but also because the fish is just about the best I've ever eaten in the desert.
Like so many others, I was skeptical about eating seafood in a landlocked state, but once I was talked into giving McGrath's a chance by the fact that they fly their fish in fresh from the ocean every day, I went and found out that McGrath's is in fact a great place for seafood in Utah Valley.
They're a little on the pricey end of eating out (especially on a married student budget!) but are great if you want something a little more special occasion-ish.
My favourites include the Baked Stuffed Halibut, the Bay City Salmon and the Alaskan Halibut. The sourdough bread is also delicious.