This is a really fun place to visit and shop .If you're lucky you can catch the magic show , THEN go into the shop, which just makes you want to buy more !! A good variety of basic magic tricks , pranks, and other lovely things to buy your kids lol. My son really enjoys going in here, when he was younger and now that he's an older teen. Prices are a bit steep, but it's in the middle of Dollywood, so what can you expect ?