Dr. Joseph Lawless began his optometric career in New Baltimore in 1981, acquiring the long- established practice of Bruno Wisney, O.D. In 1987 the practice was relocated from downtown New Baltimore to its current location in the Spectrum Professional Building. Our practice focus is on complete family eye care, including premium quality frames and lenses, as well as specialty contact lens fittings, and laser vision co-management. Dr. Lawless also has a special place in his heart for kids, especially those with vision related learning problems. MISSION STATEMENT: The purpose of this practice is to provide the highest possible quality and extent of Optometric services to every patient. It is equally important that each patient perceive that they are being provided with the best quality of care. To achieve this goal, there are 4 basic criteria that Dr. Lawless and each staff member must constantly strive for: GENUINE CONCERN and care for each patient as a person. EXCELLENCE in clinical/technical skills. FULL SERVICE to each and every patient. EDUCATE our patients and our community on the importance of proper eyecare.