This is one of my fave places in NYC to turn my brain off, drink and eat Japanese student food. I always order veggie dishes (Age Dashi Tofu, Cucumber and Miso, Rice Ball with Miso, Spring Rolls) because the meat scares me here, but there are so many great things to drink that the food is merely there to help you get through it without getting sick. I love the little chairs, the inattentive waitstaff, the offensive, mysogynistic imagery and the cotton candy machine at the end. This place is magical.
Pros: Great for the money, fun, dependable
Cons: don't think about it too much and you'll be fine, long wait