Highest quality, lowest price After 20 years of working for flooring stores as an installer, I decided to open my own store. I always felt the cart was pulling the horse. What I mean is if you were to go buy a new ATV would you trust some commission high priced sales person's opinion or the ATV mechanics. Flooring is no different. Even though I own the store I still make my living as an installer. Only at Installer Direct, you don’t pay for commissioned salespeople and large overhead. This means you get more for your dollar. It also means you will get installer approved products.