family owned - their small, intelligent, but highly animated children are sometimes in the store during the summer. Found that deeply distracting and didn't stay very long at all to view the merchandise. Prices were in line with most stores of its type. Found store clean and orderly (summer 2013). Family also owns the attached cafe (coffee, ice cream, lunch food). The young lady that is hired to run the cafe is Katie. She's amazing! She should get a raise for what she does all by herself.