Hollister is a branch of Abercrombie and Fitch and the prices are drastically better than them. The clothes are designed for a younger audience such as 14-25 and being in that range I find the clothes are comfortable and stylish. I usually shop the clearance area where the prices range from $9 to $15. They are only on clearance because they are out of season. If you are looking for clothing gifts for your children or friends this is a good place to get them.