I love that this location of Hertz is within walking distance of my home, by just a few blocks. It's really helpful when I need a rental car, especially since we're a one car family right now so being driven to pick up the car isn't always an option.
I called last minute to get a car, and they had several available and even gave me a choice in type and even color! The insurance was not too expensive (I never rent a car without it!) and really gave me peace of mind. They were fair with fuel cost, and even though I was a BIT below where it was supposed to be they did not charge me.
I also like that they offer a military discount. I always try to frequent businesses that do and I really appreciate it coming from a company I trust.