The Hefner Group was formed in early 2018 when Cole Hefner purchased two other insurance offices: the Hilltex Insurance Group located at Holly Lake Ranch and the Tyler and Longview offices of the Watkins Insurance Group. The new entity was established to provide insurance services in every discipline the industry offers: annuities, auto, commercial, home owners, farm and ranch, group life, individual life, group health, individual health, long term care and Medicare supplements.