We spent the extra money on Heartland for our home's roof replacement because they offered a ten year guarantee. Within a few weeks, we had a leak. The representative they sent out was belligerent to my wife from the moment he got out of his truck, telling her it was "impossible" that the roof leaked. He ultimately repaired the leak, but he was unpleasant and unprofessional. Fast forward nine years - another slow leak revealed itself in front of the house. The Heartland representative's response over the phone was similar to the first instance - before even looking at it, he insisted this was most likely not their fault and would probably not be covered. When he finally came out, he insisted there was nothing wrong with the installation, and proved to be a master of doublespeak in trying to blame multiple other factors for our leaking roof, despite the fact that he couldn't seem to locate where the leak was coming from. The roof kept leaking. Even though Heartland maintained the leak was not their fault, they told us that if we had anybody other than their representative get up on the roof, the guarantee would be void. We finally had another roofer examine it. He quckly discovered a slow leak that had been active for a long time and had finally corroded the beadboard ceiling to the point where it had rotted. We spent $1,500 with another contractor to get it fixed. So much for Heartland and their disingenuous "guarantee."
Pros: Got the initial job done relatively quickly
Cons: multiple leaks, bogus "guarantee"