Buying jewelry can be an overwhelming experience if you you are are newbie like I was. I had been urged to go here from co-workers and friends being sceptical as I walked in. You have to understand, the responses people were giving me seemed too good to be true, so naturally I had my guard up--I didn't need to. When I found the ring I wanted, they let me take it out of the store to another jewler, whom I won't name, to get it appraised. Yes, I walked out of the store with the ring having not bought it yet. That immediately put me at ease. The prices were unreal. I looked at three other stores and no one could touch their prices or their comfort level while browsing. I didn't feel pressured or pushed into another direction, they allowed me to look at anything. They stand strong behind their products, are honest, and darn well priced. I can assure you, go to all the others, then go there, or vice versa, and you will end up there for your selection.