This store has been here forever, I've just never noticed it until now because it blends into the storefronts just like any other store, you just have to be paying attention to notice they're selling doggie ice cream instead of the kind you or I would wait in line for. But if I ever do own a dog I'll be sure to come here because "Good Dog" encourages you to bring em into the store and let them point their snout at whatever they'd like you to buy. The store's got everything dog to accessorize your pooch with. Sweaters, beds, mugs, collars, toys, even stuff for us like cards and neck ties. SuPER!!