My Husband and daughters and I were visiting family in Shallotte (next to Ocean Isle Beach) and went to The Giggling Mackerel because it was close by and had great curb appeal, and based on the crowd -we figured it must be good. For us, like any family in these economic times, dining out is a treat. We waited over an hour (not a surprise being prime dinner time in a tourist town- and assuming the food would be worth the wait). Unfortunately, it was NOT even close to being worth the wait. We waited over another hour on what turned out to be mediocre food- at best , after we were finally seated. Our waitress was waiting on a party of 16 people in addition to us and two other tables, which was too much for one person to handle. As a business owner himself, my uncle felt the need to tell the owner/manager about our experience, and was told by the owner ""he apologized, but it it was the nature of the beast being that is was vacation season on a typical busy Saturday night"". We spent over $150 for six of us on food, alone- no drinks from the bar. Not only will we not go back...my aunt & uncle (who are locals who could support their business in the off season) will not be return customers either. Since this is ""typical business"" practice for the Giggling Mackerel, I encourage you to not be fooled by the prime location and the crowded parking lot like we were. There are too many other places to spend your hard-earned $$ where people actually take a little pride in how they treat their customers.