This is far and away the best jewelers that I have ever been to in the Buffalo area. The selection in the store is not huge- but it is very nice and high quality. Where he excels is that he can make custom designed jewelry for you- you can come in with an idea and he will make it a reality. I have had two pieces of jewelry made there- two necklaces- and I have been absolutely extactic with the way that both pieces turned out. If you ever want anything custom made I would highly recommend George.