If you have been paying attention, Little Italy is shrinking. Not like Venice, which is sinking, but the crush of Chinese businesses has been nibbling at the borders for years. Standing tall all this time, Ferrara has managed to survive, even thrive, amid an ocean of dumplings and soy sauce.
These folks serve wonderful, authentic Italian baked specialties (also expensive which explains the 4, not 5 stars). My mom took us here for gelato and sfogliatella (a clam shell shaped, sweet ricotta filled Neapolitan treat). as kids and I don't think much has changed over the decades except the price.
My wife's Irish relatives came for a visit a few years back and I took them on an NYC tour that ended near midnight with gelato at Ferrara's. Years later, they still remarked that it was the greatest treat and most memorable part of their visit.
A piece of NYC history. Long may it thrive.