We believe our readers vote with their pocketbooks. They actually DO use the coupons and visit local businesses with great offers. We have offered them a superior quality product in the areas we serve since 1993 and they definitely voted…a whole bunch! Quality inspires readers much more than any of the cheap mass mailed products that just end up in the trash. When more people take the time to save and read an advertisement piece that arrives in the mail it has a much better chance to go to work for the businesses inside.