I like Endless Mountain Theater because it isn't overpriced and overcrowded as some of the larger chains tend to get. Their prices are still pretty good, at $5 for a matinee and $7 for a regular show. They usually have at least eight titles available at a given time, all of the popular new releases. They also sponsor a lot of neat promotions and contests with local businesses. I feel that they are in better touch with the community than a chain theater would be. The theater has comfortable seating, good sound quality and is generally clean.