Elna's Dress Shop was started by a Danish immigrant, Elna Larsen, who settled in South Dakota as a child. She moved to Solvang in 1942 and started her own dress shop. The cornerstone of Elna's was authentic, handmade Danish costumes with patterns she developed herself - patterns that are still used today in the creation of the handmade costumes.
Sue Manning started working at Elna's in 1997 and in 2001, she bought the store. Today, Elna's Dress Shop caters to locals and tourists alike by offering a variety of ladies' clothing, jewelry and accessory items to suit many tastes. Featuring quality name brands like Pendleton, Nic+Zoe, Jess & Jane, Habitat, Tianello, Multiples, French Dressing, SlimSation and Alfred Dunner, just to name a few.