When I first walked into the store, it was like entering another world. The store is about medium size, but is overflowing with dolls and accessories. They do carry "regular dolls" for playing but their main dolls are collectibles, precious dolls. They are all high end, so don't expect to find anything in a lower price range. They also have a huge assortment of collectible beany babies. I would not recommend to take smaller kids inside the store, because of the possibility of them knocking something down and breaking it. Heaven for grown-up doll lovers! They also have a repairshop for broken dolls to get them fixed. A rare find these days!