These people helped me out tremendously in a time when I wasn't in a happy place. On unemployment, I discovered my COBRA wasn't covering dental only after I discovered I needed a root canal. And I badly needed a root canal.
Unfailingly nice, they were willing to work with me to figure out how to get me the care I needed. I'm sure their bookkeeper shudders at how much they trusted me to come through. Even after the procedure proved to be more complicated than expected.
I've been a loyal patient since, but would probably go there because of the technologies they use: 3-D pictures of tooth morphology used to design custom fillings - milled in-house while you wait, automated anesthetic injection rates, laptop displays with touch-screens, etc. Last visit I got to watch Dr. DiRe design my fillings - a perfect fit the first time.