You do kind of wonder how they stay in business, but the owners have other (unrelated) businesses. They are just a small place behind a hair salon -- it seems totally random. They don't have a huge selection, but they do carry some very basic items. We bought our wedding rings here -- they gave us what seemed to be a very good prices, got the engraving right, and they got it to us earlier than expected (and quite quickly). The owner is very friendly and willing to give you lots of information. It's a nice family place where the emphasis is on service. It's not a big place where you're going to browse around. Gold is their specialty.