I like to eat ice cream because it's a comfort food. I realize the huge amount of calories and fat contained in each spoonful, but I don't care, I just want to be happy and indulge myself. I'm sure most people can agree. Aside from a product, there should come the service which I can justify paying a premium for.
Pros: A place to satisfy an ice cream fix if you can't find any other place.
Cons: poor customer service & low grade ice cream.