If you're a beginner when it comes to cameras, then you probably shouldn't buy anything from this store. Bob Davis and company specialize in higher end cameras and accessories for the professional photographer and perhaps the really involved camera enthusiast. To be sure, there is a large selection of superior quality camera lenses and add-ons for most major camera brands. The staff are all very knowledgable and appear to really know what they're talking about. The prices are less than competitive, but then again, you're shopping in La Jolla.