From the second we walked in the door it was nothing but amazing! We came on a weekend when they were hosting a trunk show. They have it set up so that a local florist and a bakery gives them flowers and cakes as a way for advertising--seemed brilliant to me--plus my mom, dad, and I all got cake, we even had a seperate cake to bring home to the groom :) The sales people were more than helpful, everything was wonderful. It wasn't crowded, understaffed, or dirty..i couldn't believe it! I've been to every dress shop within a 50 mile radius of Minneapolis and Madison, too, and this was by far the best! Amy Jane, the owner is just a gem! She chatted with my dad while me and my mom were in the dressing room (which was huge and amazing)! A boutique in St.Paul actually wouldn't even let my dad upstairs, and here they gave him just as much respect and attention as me! I loved the shop and everything about it. The prices are fair, from 1900-5000. The designers they carry are amazing. I would give it an A+ for everything! It's a place to feel like a princess!
Pros: Great selection, ample parking, WONDERFUL SERVICE, great location!
Cons: pricier than most people want to spend on a gown--but it's worth the service!