That is the best way to describe it. They hardly give you the time of day when you go in there without your LV hand bag and your 15 bridesmaids all hoping to pick your dress for you.. Ok, so that is my observation, but that was a good description of my experience. I was looking for a modest dress and happened to be alone because I was just in the start up phase of my wedding plans. I got the impression that if I wasn’t there to buy, not to even bother. They were very focused on the future bride who obviously already made the decision she would purchase her dream gown from Brides. At the time I was searching, they only carried one size to try on, which is not comfortable for those who are not that size. Overall, I do not recommend this shop to my friends, but you are free to make your own decision.