I don't know if it was just the marketing angle preying on my mind and empty stomach, but several friends and I tried this place (9th Ave & 42nd Street location) and all swore we'd never had such a great burger. It was fast, fresh and delicious, and there were plenty of options for those who didn't want beef. I had a standard cheesburger, fries and fountain soda and could not have been happier. A friend tried one of their juice blends and raved. The place also scored big by offering varieties of spiced ketchup -- the curried version was excellent!
It's rare that I go anywhere with a group and everyone ends up not only satisfied but also enthusiastic about their meal. A burger, fries and drink will cost a few dollars more than the fast food equivalent, but the health factor and overall pleasant experience is worth it.
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