My feelings were a bit mixed regarding The Barn Owl. Although The Barn Owl has a great selection of cards and a really decent clearance section, the store is small and cluttered and not always the cleanest. It is definitely worth visiting if you are a collector of Hallmark items for they offer a large selection of previous pieces to a multitude of Hallmark collections. Prices on regular merchandise was high. Clearance prices were a mix of reasonable and great. Not on my list of stores to visit again when I return to Gatlinburg.....unless my Hallmark collecting friend comes with me.