Certified Company The BarkClad brand stands for superior quality, environmental stewardship, exceptional service and purposeful innovation. We are proud to be a certified company and we take great care of the trees we harvest for use in your home. Always innovating, BarkClad has been perfecting a new, sustainable, engineered bark product for the past 7 years called SmartBark. With its authentic appeal and attractive price point, SmartBark is an incredible new innovation that will revolutionize the siding industry.