I've heard people refer to this paper as the Red Star or the Pink Star. Probably due to the liberal/socialist leaning of the paper in general. I'll pick it up every once in a while when I'm bored or need to get some coupons on a Sunday. In my opinion any newspaper is old media and appeals to an aging population. If you're reading this review then you can see the advantages of a medium that can change and be updated as the world is.