What do you do when a brand new multiplex with more screens opens up the road?
You fight, that's what. And this place still offers the comfort of stadium style seating for the bigger hit movies and has a standard policy of $5 admission for matinees and only $7.50 for evenings.
Concessions are wide varied and reasonable versus the larger chain up the road. And, if you patronize the Stop'n'Shop in Hudson, NH, the back of the register receipt carries an ongoing coupon of $1 off admission, including matinee performances.
The theatre is now know as O'Neil Theatres, which is a small chain of movie houses. However, if you root for the underdog, patronize this place.