My daughter is 18 months old, thus the review below is based on the toys for around that age and younger.
This toy store has it all. It doesn't typically carry the "standard" toys you'd see in a big toy chain such as Toys R Us. This store carries far superior toys that typically have educational value and will hold up for generations.
We have found toys from 50 cents on up. The service at this toy shop is phenomenal. The owner, Isis, once opened a toy for me to show me how it worked and allow my daughter to try it first. Then she gave me an unopened one when I wanted to buy it.
Gift wrapping is free. The gift wrap is beautiful.
They also have a frequent buyers card, whereby you get your card stamped each time you purchase, and then, at the end of the card (12?), they average the purchases you've made and then you get that amount for free! That keeps me going back.