I work near Aaron Rocco's and go there at least once a week for lunch. It is an excellent restaurant. Each day has a different special, 90% of the time they are amazing, plus it allows you to mix up your lunch choices. I often get enough for lunch that I can take some home, or just skip dinner.
Positives: Variety through the specials, excellent soup, Cheeseburgers are better than nearly all other restaurants; I get mine medium and they are acutally "medium". Salads are a good healthy option. Service is fast and friendly.
Negatives: Expensive for lunch ($7.50 or so). Occassional special doesn't appeal to me.