1st Choice Nutrition has two locations now. This one on College is run by their son, and the other store is located on Casaloma, directly across from the Fox River Mall. I'm quite a workout-aholic. I am more into bodybuilding, so I take a lot more supplements than your average gym rat. I first started going to 1st Choice Nutrition back in 2000 because a friend recommended them to me. They carry all the top names in vitamins/supplements. Their prices are much lower than GNC too. 1st Choice Nutrition is a mom and pop owned store, so you get good prices and good service.