I went to Icon Boutique on two occassions, only to find the store had very little merchandise. Most of the items are very plain/unstylish and the few things that are actually trendy were ridiculously expensive ($500 for a dress in Tempe? Dont think so.) I would reccomend shoppers take their money to one of the far more fashionable boutiques in town. The sales staff was also impolite and offered no assistance when i requested an item.. they simply said they didnt have it. The store is in a run down strip mall... hardly a hidden gem.
Pros: Good designer list, store was clean
Cons: Worst choices from designer lines, location, service, items advertised not in store
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