An appointment is recommended. The selection is quite large and most of the dresses I tried on ranged from $800 - $1300. One thing I didn't care for about this salon is that they prefer that you not walk around the store in the dresses. I like when I can come out of the dressing room and surprise my family. At this store, they were all in the changing room with me, so it wasn't my ideal. A great incentive at the time I visited was if you spend $995 (easy to do when shopping for a gown, veil, headpiece), you would receive two free airplane tickets to one of 7 honeymoon-like destinations. No kidding! Only catch was that your hotel rooms must be booked at one of the sponsoring companies - like Sheraton, Ramada, all big names. Nice perk for buying a dress there!
Pros: Good selection, Nice incentives, Good prices
Cons: Prefer more privacy