After going to Fry's it was a pleasant surprise to actually talk to a salesman that knew his products. While Fry's was cheaper the staff at Magnolia actually knew what they were talking about. Very professional the salesman even gave me his personal cell phone number in case I had any questions or concerns. Sure if you simply need a standard TV go to Costco or Fry's. If you are doing a complete home theater set up I would suggest you talk to these guys.