Been shopping here since it opened. Kip (the owner) seems to try different lines of merchandise to find out what the clientele would like. You can spend as much or as little as you like and find a gift that is unique. The special touch of the gift wrap and flower adornment is fabulous. The environment is laid back and sometimes ultracasual. At first I was put off by the "free spirit" use of the PA system, and then I stepped back and said "this is someone who loves what they are doing and lives life to the fullest." God bless him. And my personal experience...Sarah has wrapped gifts for me that were just perfect for my occasion.