Whatever you buy in this store.. it is always fresh. You can get fresh fruits, vegetables and even flowers and plants. I love the produce section as everything looks so fresh and inviting. They carry some vegetables that is not available in the local market. The price maybe a little high ... but the quality is great. The deli is very good too. Whenever I go there I buy so many items that I have to cook them all before they go bad in my fridge.