A good selection of first-run movies in a comfortable setting. Usually a nice variety of movies geared to a variety of tastes. Usually at least one movie for the kids and several for the high school / college-aged crowd. The general movie lover with almost always find something to watch.
My only complaint: The movie starting times are not staggered enough to make a least one movie available for spur-of-the-moment decisions to go see a film. If you pop in at the wrong time, you may have to wait at least an hour for any movie to start. So check the papers for movie listings before you go.