I've been a Hot Dogma customer since they opened and I've always enjoyed the opportunity to stop in when I'm downtown. They offer several different fruitshake flavors that are delicious and blended with real fruit while you watch. All of their dogs feature all beef hot dogs with natural casings (gives the dog that satisfying "snap" when you bite into it). My favorite dogs are the Mexico and the El Greco. I think the previous reviewer was a bit confused about the buns - they are totally normal hot dog buns that are sliced down the middle rather than on the side. Also $2.50 is more than reasonable for an all beef hot dog. These are not Oscar Meier Weiners they are serving - they are quality dogs and experience tells me the pricing is on par with other all beef hot dog joints. There is also an appreciable sensitivity to alternative dietary needs in their menu with several salads and a veggie dog substitution on any order.
The whole menu is pretty fun and lively featuring both the familiar and the fantastic in terms of ways to order your hot dog. Ultimately what I like best, however, is the atmosphere. It's bright, colorful, and inviting, as are the owners of the shop. There's free wireless and plenty of seating, including several couches. The whole space feels sunny and clean. There's even interesting artwork on the walls (and on some of the tables as well).