Soho is clean, inviting and very fashion forward. The staff including the owner are very nice and funny without being fake or obnoxious. They can be a bit brutally honest when it comes to what will look the best on you, but its better than a bimbo giving you crappy layers. The cuts and coloring they do are AMAZING, if you want something a little different, a bit edgy and a touch fashion forward then this is the place. For the girl who wants the typical blonde chunk highlights that seem to litter every head in Holland then stay away because chances are they won't do them (for your sake at least). Prices are a bit high compared to places like the Uppercut, etc, but you are paying for what you get.