I found that they had by far the best selection and the best prices of any other jewelers in the area. My uncle was a jeweler and he shopped there with me, even he told me he though it was a great value. The have a lot of high end merchandise eg $10,000 plus, but they also had nicely priced gift items as low as about $12. The sales people were not at all stuck up and really knew their stuff. If you want to make friends along the way, visit them. They sent a beautiful bouquet of flowers to my wedding. Theyve got me for life!