New Seasons can be an expensive place to shop, but once you do, you'll have a hard time going back to your big chain supermarket.
The produce is amazing. Organic. Fresh. Interesting, flavorful varieties such as heirloom tomatoes and local berries.
The deli is amazing. You can order from a plethora of hot foods, cold salads, made-to-order sandwiches, desserts. You can eat in, getting your food on a real plate with real silverware, and sit in the comfy seating area and read magazines or chat with neighbors.
The meat counter is also very impressive. They have a bunch of ready-to-cook or grill meats and tens of varieties of fresh sausages.
New Seasons will spoil you. Don't go unless you want to get hooked.