My husband and I tried Goldberg's a month ago, and we were quickly hooked. The ingredients are fresh and quite authentic for an East Coast style-deli, and the hubby loved his corned beef sandwich. I was very impressed with the Philly cheesesteak I had where the meat, peppers and onions were chopped and cooked correctly with a cheese combo that made it taste like Cheez Whiz. Very close to the Philly original. We will definitely go back and try more of the menu (it's big). I'm still getting over the shock of a decent place to eat in Factoria!