If you're interested in organic food, this is the best all-around grocery store in Oakland. Probably closest in character to Whole Foods, this is a large store with some organic foods. They have a large, fresh produce section with some organic. Good quality meat department with hormone free. The in-store deli has good food. The staff is friendly and helpful. They also have some bulk foods.
This store is bigger and better than their other (original) 35th avenue store.